Studio Zanoletti, as the national press office of the brand, focuses mainly on the launches of the lifestyle, sports and VR46 collections – collection in collaboration with Valentino Rossi and Riders academy. In addition, it deals with product placement activities with celebrities and VIPs who are provided with looks for special occasions through the contact of their stylists. Press days are held twice a year in the agency’s showroom to present the brand’s new collections.